Insights
The Post Digital Transformation Age: Standing Out From Sameness
Advancements most brands have made during the pandemic brought the digital transformation era to a close. Now, we
October 25, 2021
Advancements most brands have made during the pandemic brought the digital transformation era to a close. Now, we
CX Files features your hosts, CX industry analysts Mark Hillary and Peter Ryan, speaking each week to leading
With digital transformation now the norm for companies, and with many having accelerated their strategies due to Covid,
The global executive creative director for Ogilvy Experience speaks to LBB’s Addison Capper about consumers changing the world,
The future of loyalty is more human and more creative than ever. Why? Because the past year has
The path to building a loyal customer base in the QSR sector has become somewhat jagged since the
In a digital first world, it’s going to take more than just a great experience to stand out.
The concept of loyalty in healthcare started popping up in niche publications around 2016 and soon gained traction
New year, new opportunities. The pandemic isn’t over yet, but the end is in sight. Consider focusing on
Just take a look around the restaurant industry. Having an app and web ordering is no longer enough
One of the biggest challenges for any message maker is to get inside the mind of the audience.
Over the past year, we’ve experienced the most dramatic and sustained slowdown in travel in modern history. The
With the US healthcare system under strain like never before, Rajesh Midha, President at Ogilvy Experience and Bottle Rocket, examines how healthcare
Continuous iteration will help you create products that people grow to love over time. The best and most
Travel providers have been examining ways to make the traveler journey friction-free long before anyone heard the word
With consumer behavior changing almost immeasurably over the past year, grocers must now think outside the box to
Restaurants Should Consider These Three Core Practices In a period that’s been nothing short of turbulent, quick-service restaurants
Voice search – the use of smart assistants on phones and smart speakers to answer questions or perform
Improving Customer Retention is a Bi-Product of Fixing the Breakdowns of Previously Failed Customer Experiences In the first
In this series we’ve taken a deep dive into The Lacek Group’s Personalization Engine. This technology-agnostic framework guides
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