Insights
Alexa as a Lead Engine
Voice search – the use of smart assistants on phones and smart speakers to answer questions or perform
April 13, 2021
Voice search – the use of smart assistants on phones and smart speakers to answer questions or perform
Improving Customer Retention is a Bi-Product of Fixing the Breakdowns of Previously Failed Customer Experiences In the first
In this series we’ve taken a deep dive into The Lacek Group’s Personalization Engine. This technology-agnostic framework guides
Customer experience as a topic has dominated thought leadership in trade magazines, blogs, and consulting publications the past
Measurement is paramount in marketing today. Every decision we make as marketers to enhance efficiency and effectiveness must
After a year of progress and setbacks, uncertainty punctuated by brief moments of seeming stability, it’s hard to
Organizations today find themselves facing the same basic question: How do you establish new growth strategies and business
Customer loyalty marketing is big business, valued at $7.6 billion globally. But do loyalty programs actually make customers
Dear Doctor, are you available to have a video call next Tuesday at 12:30? As normal as this question sounds, it represents an immense transformation in the way
Cross Channel Messages are the Attraction Forces That Influence Organic Product, Service Discovery & Repeat Customer Visits In
There is no doubt that 2020 brought health and wellness to the forefront of nearly every conversation. While
Despite the hardships of this year, there was a lot to learn and celebrate. 2020 has managed to teach
Tim Duncan, Product Growth Lead at Bottle Rocket, discusses how marketers can use blockchain technology to build better
Retained Customers Are The Growth Engine Behind Organic Customer Growth In The First Law of Customer Retention (previously
They have built billion-dollar businesses in less than 5 years. “Who are the Chinese brands challenging established category
Trust, but verify. You’re likely familiar with the phrase. It’s a translation of a Russian proverb that boils
Retention is not a Single Moment in Time, but Rather a Series of States Determined by Actions in
Now, more than ever, most of us are personally and increasingly engaged in our own health care. Like
The Probability of Retaining a Customer Is Dependent Upon the Ratio of Value to Effort & Cost Retention
How experience-led transformation will empower your employees driving business growth Digital experiences surround us in all aspects of
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