Ogilvy’s Kaleeta McDade on Why “Time Is the Newest Experience Currency”


Time is the Newest Experience Currency with Photo of Kaleeta McDade

The global executive creative director for Ogilvy Experience speaks to LBB’s Addison Capper about consumers changing the world, why no one wants our past reality to be normal, and joining the “OG for creative”

Kaleeta McDade joined Ogilvy Experience as its global executive creative director earlier this year, in May. To quote Ogilvy’s press release at the time: “Kaleeta will be responsible for defining, shaping, and driving the creative vision and strategy across Ogilvy Experience’s offerings, fusing design thinking and visual design to develop unique engagement experiences that evoke and shape the emotional responses of all individuals who engage with our clients’ brands.” She is also serving on Ogilvy’s Worldwide Creative Council.Based in Atlanta, Kaleeta joined Ogilvy from Deloitte Digital, where she served as group experience director across their studios in the U.S. and India. Over the past 17 years, she has also held senior design and creative roles with Google Brand Studio, Apple, Sapient Shanghai, and Sapient Atlanta. Eager to know more about her plans for the role and her views on a sector of the industry that has undergone such widespread disruption during Covid, LBB’s Addison Capper chatted with Kaleeta. 


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