Ogilvy today announced it has been selected as the lead agency for World of Hyatt, Hyatt’s award-winning guest loyalty program. Ogilvy will support the strategic development and creative expression of World of Hyatt’s member communications, promotions, and program enhancements.
Led out of the agency’s New York office, the account brings together Ogilvy Experience’s rich capabilities across customer insights, commerce, digital product innovation, customer engagement and acquisition, CRM and loyalty under a unique end-to-end offering, focusing on World of Hyatt market priorities and ambition to accelerate growth, while delivering value and speed at scale.
“World of Hyatt is grounded in listening and as the demand for travel returns, we are more committed than ever to understanding our guests’ and members’ needs in order to deliver personalized care, distinct experiences, and tailored content that meets them where they are,” said Gretchen Kloke, Hyatt’s Vice President of Global Marketing. “Working with Ogilvy will enhance our ability to reimagine member experiences, with a unique combination of creativity, brand building, and an innovative data-driven approach to loyalty programs.”
“Hyatt understands that creating thoughtful, rewarding, and delightful experiences for its guests and members requires a continuous understanding of the rapidly evolving needs and desires of travelers today,” saidRajesh Midha, President of Ogilvy Experience in North America. “Our team is looking forward to bringing the power of Ogilvy’s creative network combined with our technology and data capabilities to deliver compelling programs that reflect the people, places, and experiences at the heart of their lives.”
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
This post was originally published by David Ford at Ogilvy.com.