Ogilvy has been named a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies report for the sixth consecutive year. Gartner, the world’s leading research and advisory company, evaluates vendors based on the ability to execute and for completeness of vision based on 15 distinct evaluation criteria.
“Ogilvy’s recognition as a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies report for the sixth year in a row is both a true source of pride and a testament to the power of bringing together brand, creative and technology to grow our clients’ businesses,” said Carla Hendra, Global Chief Executive Officer, Ogilvy Growth & Innovation. “Working in partnership with our clients, we continue to innovate to provide solutions to their toughest customer experience challenges. Being recognized for the 6th consecutive year by Gartner for this is a tremendous honor.”
As described by Gartner, “Leaders possess deep, broad capabilities across all marketing competencies, most notably related to strategic services for marketing teams (which include business strategy and digital business transformation skills). Leaders also implement comprehensive, effective solutions at global scale. Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.”
Ogilvy’s global reputation for creative drives its branding results for clients, along with a foundational approach to technology and its ability to differentiate and transform strategies. Over the last year, Ogilvy has also bolstered its strength in digital commerce—including omnichannel customer experience, DTC, social and brand commerce experiences, as well as its ability to help clients execute on third-party marketplace platforms.
Source: Gartner, “Magic Quadrant for Global Marketing Agencies,” Jay Wilson, Ewan McIntyre, Laurel Erickson, 15 March, 2021 (Prior to 2019, this report was previously titled “Magic Quadrant for Global Digital Marketing Agencies.” Ogilvy was recognized as Ogilvy & Mather in 2018 and OgilvyOne Worldwide in 2017 and 2016.)
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
This post was originally published by Chris Celletti on Ogilvy.com.