What We Do | Ogilvy Experience

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What
we do.

We help brands navigate the end-to-end customer journey via a comprehensive suite of services.

Ogilvy Experience helps our clients define, design, build and operationalize every interaction with their customers and employees. This is how we help brands and people impact the world and the ultimate objective is always to drive measurable growth.

Experience Strategy
Experience Creation
Experience Growth

Bring your vision to life.

How can we better understand our customers, create more impactful experience strategies and drive deeper loyalty?

Experience Strategy

Existing experience evaluation and maturity assessment
Initiative prioritization and roadmapping
Value mapping, ROI, and KPI modeling
Brand rooted experience vision and principles
Data-driven integrated strategy planning across technology, customer, brand and business

insights & intelligence

Primary research
Customer segmentation and behavioral journeys
Opportunity mapping
Third-party and predictive intelligence
Cognitive profiling, dimensions and behavioral science

CRM & Loyalty

CRM strategy and implementation
Loyalty program design, implementation and management
Communications planning and implementation
Personalization strategy and dynamic content design system
Partnership and Credit Card marketing
Total customer value management

Harness the power of experience.

How can we design and build modern customer-focused experiences leveraging the latest commerce and experience platforms to make a real impact?

Experience Design and Build

Design and product strategy
Usability testing
UX design, wireframes and IA
Content strategy and development
Rapid prototyping and Proof of Concept (POC)
Tech strategy and solution architecture
Web, mobile, and emerging interface development

Commerce

Commerce product strategy and selection
Commerce growth strategy
DTC and social commerce
Omni-retail platforms and partnerships
In-store experience
Integrated commerce platform technology design, build, and operations

Experience Platforms

Marketing, content and technology platform strategy and selection
Information and solution architecture
Martech platform technology design, implementation, and operations
Platform, data source, and technology integration

Drive measurable success for your business.

How can we create powerful customer acquisition and retention programs and measure the effectiveness of our efforts?

Full Funnel Activation

Customer acquisition and retention program design and operations
Agile content creation, production, and marketing campaign execution
Paid media and SEO
Data management and execution
Measurement, optimization and KPI reporting

Data & Analytics

Data, analytics and measurement plan strategy and design
Multivariate test effectiveness analytics
AI/ML
Attribution tracking and reporting
BI and data visualization
Enterprise data management

+ %

year-over-year increase in customers transacting through digital experiences

hours in time savings per quarter per employee by leveraging the digital experience

increase in usage of on-site features

billion transacted annually through digital experiences

of reviews are 4+ star and above

increase in business sales after new experiences launched

We’re different. And different is better.

To unlock the freedom to collaborate, explore, develop and find exactly the right solution, companies need a partner that can create transformative experiences that are wildly creative and highly differentiated in the market. This takes more than a multi-dimensional look at all client challenges. The greatest impact can be realized at the intersection of these four perspectives.

We focus on digging deep to understand your customers’ and/or employees’ unmet wants and needs.
We harness the power of data and technology – either what you have today or what you need to build – to ensure that you make the most of the platforms that are right for your business and your growth objectives.
We marry this with a rich understanding of your brand along with its role and purpose in the lives of your stakeholders to drive deeper relationships with your customers.
And we wrap all of this in a maniacal focus on the business, only developing experience-driven solutions that work exponentially to drive growth.