Driving personalization at scale.
Carnival Cruise Line, the world’s largest cruise line, was well positioned for growth. To reach their goals, the brand needed to attract new customers to the brand and bring back those with a love of cruising. And they had the perfect tool in their arsenal: data and loads of it.
Together, we conducted in-depth-interviews to capture the emotional side of cruising that is unique to specific audiences. We learned that everyone was looking for a “fun” experience but that how they defined fun was often unique. Leveraging this new-found insight coupled with existing customer data, we created personalized communications specific to audience and their unique journeys. This “personalization at scale” effort was made possible through the help of industry-leading Martech platforms and custom coding.